A Conceptual Framework for Integrating TPB With Context-Relevant Variables to Predict e-Learning Success During the Covid -19 Pandemic


  • Diego Fernando Plata Lerma Researcher https://orcid.org/0000-0001-8498-8666
  • Eric Afful-Dadzie Lecturer
  • Michael Adu Kwarteng Lecturer
  • Fortune Nwaiwu Researcher
  • Alex Ntsiful Researcher




Covid 19, theory of planned behaviour, education services, intention to adopt online learning


The COVID-19 pandemic has necessitated the digitalization of some aspects of our lives including education. However, as we witness a phenomenal rise in the demand for online learning, the decision to migrate to online learning platforms is dependent on the learner’s preparedness to embrace it. The objective of this study is to conceptualize a framework that measures the tendency of learners to adopt online learning in an era characterised by so many disruptions. To do this, we adopt document analysis on databases such as SCOPUS, Web of Science, EBSCO and Google Scholar using Boolean search engines; AND, OR, NOT, *, (), ‘’’’, +, -, <,>.  mainly on current scientific manuscripts through the use of the keywords “e-learning”, “theory of planned behaviour”, “Covid 19”, “distance learning”, “environmental factors” and “academic technology adoption”. Subsequently, we integrate the theory of planned behaviour with other context-relevant variables as the bases of the study, and conceptualise a framework to predict e-learning success in the covid-19 era. This study contributes to the scientific body of knowledge on e-learning, particularly from the perspective of a forced mass adoption of e-learning occasioned by a global pandemic.

Author Biographies

Diego Fernando Plata Lerma, Researcher

Diego Fernando Plata Lerma is a PhD student in the Department of Management and Economics of the Tomas Bata University in Zlín, Czech Republic. He holds a Master in Management and Marketing from the Tomas Bata University, where he carried out an extensive work on governmental adoption of technology systems to communicate with society. Currently, his research is focused on digitalization of small and medium sized companies, particularly individual and firm level adoption of artificial intelligence, social media analytics and enterprise performance analyses.

Eric Afful-Dadzie, Lecturer

Eric Afful-Dadzie is a Lecturer at the OMIS Dept., University of Ghana Business School. He holds a Ph.D. in Informatics and an M.Sc. degree in Systems Engineering and Informatics. Dr. Afful-Dadzie's current research focuses on open data technologies, social media analysis, enterprise competitive analysis, and decision aiding methodologies. His other interests include Data Analytics for Business Decisions and Health Informatics.

Michael Adu Kwarteng, Lecturer

Dr. Michael Adu Kwarteng is a Senior Lecturer in the Department of Management and Marketing, Tomas Bata University in Zlin, Czech Republic. His research focuses on Digital Transformation- technology adoption from the individual and the firm level, specifically small and midsized firms, Social media analytics, enterprise competitive analyses, and preference modelling. He doubles as an Adjunct Professor at the School of Business, University of Technology and Chemistry in the Czech Republic

Fortune Nwaiwu, Researcher

Dr. Fortune Nwaiwu, with research expertise in ICT for Development (ICT4D) and Digital Transformation, Fortune is a postdoc researcher at the Made Smarter Innovation: Centre for People-Led Digitalisation, Department of Mechanical Engineering, University of Bath, United Kingdom. His research interests cover the broad spectrum of the applications of Digital Technologies and their transformative impact on business organisations and society at large. He graduated with a PhD in Economics and Management from Tomas Bata University in Zlin, the Czech Republic; MBA from Nyenrode Business University in the Netherlands, and a Master's degree in Security and Risk Management from the University of Leicester.

Alex Ntsiful, Researcher

Alex Ntsiful is a PhD Student in the Department of Business Administration, Tomas Bata University in Zlin, Czech Republic. In his doctoral thesis, Alex examines how technology adoption in performance management practices translates into superior performance in organisations. He holds a Master of Business Administration and Bachelor of Arts in Psychology degrees, both from the University of Ghana. He is also a certifed Professional in Human Resource (PHR) from the Human Resource Certifcation Institute, USA. Given his background, Alex’s research focuses on individual’s attitudes and behavior in the workplace, digitalization of performance management, technology adoption, and the future of work.