Virtual 3D Entrepreneurship - An exploration of entrepreneurship activities in immersive settings


  • Andres Rueda Educator
  • Bettina Maisch


This article aims to present the potential of virtual 3D and virtual reality for entrepreneurship activities such as the creative process and idea generation in the context of digital entrepreneurship education. It describes the set-up of a virtual 3D platform as part of the international project AGORA to explore how immersive technologies can support online creativity sessions. Following a Design Science Research methodology, the project team has dealt with the relevance of the topic, scholarly literature, and an iterative process for the development of the 3D platform. The paper discusses this process and motivates educators and practitioners to further explore and apply immersive technologies as an innovative tool for raising interaction and creativity in online sessions on innovation management and entrepreneurship education.