Entrepreneurship in Natural Cosmetics Distribution Logistics Channels in Brazil - Analysis of the entrepreneurial profile of the cosmetics distributor Bothânico Hair
Keywords:Entrepreneurship, Distributor, Natural Cosmetics, Logistics, Case Study
Technological, organizational and market integration changes, which have been taking place in the business environment in Brazil, contribute to significant changes in the search for new ways of understanding how to reinvent itself in a country that cannot guarantee economic stability. With all these changes, people seek a redirection in their professional life and new earning options and financial security. With this, entrepreneurship becomes a reality contextualized by individuals inserted in the business scenario. These individuals look for opportunities that allow them financial stability and often fulfill their dreams of opening their own businesses. The entrepreneur is the engine of the economy, he is an agent of change and motivation to overcome the challenges of commercial oscillation. In the area of natural cosmetics distribution logistics channels, the capacity to innovate, to reinvent business, processes and marketing are crucial for the sustainability of the business. It is important to know the profile and potential of entrepreneurs who work in this very competitive business area. An exploratory study was developed, with a descriptive design, using a questionnaire to obtain information about the profile of the entrepreneurs of the company Bothânico Hair in distribution logistics (case study). As participants in this research, we selected about 12 natural cosmetics professionals working as distributors of a brand of natural products. The results obtained allow us to conclude that entrepreneurs are mostly male individuals, with medium training, experience in the area and able to take risks. Also noteworthy is its ability to identify new opportunities, openness to the adoption of new technologies and interest in innovating operational processes. In the same way, entrepreneurs feel the need to invest in knowledge and professional training that allows for strengthening, greater growth and sustainability of the business. The most outstanding characteristics about the qualities of entrepreneurs were: the ability to identify new opportunities, the ability to create or improve technologies and/or processes and take calculated risks. The data obtained allowed to draw a profile of the distributor of natural cosmetics, listing the ten main items that should be valued in a professional cosmetics entrepreneur.
Copyright (c) 2023 António Cardoso, Antônio Mendes, Manuel Sousa Pereira, Jorge Figueiredo, Isabel Oliveira
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