Entrepreneurial Business on wine sector: a business model proposal for Setúbal Peninsula

Authors

  • Teresa Costa Polytechnic Institute of Setúbal
  • Nuno Teixeira Department of Accountability and Finances, Business School, Polytechnic Institute of Setubal, CICE, Centre for Research in Business Sciences, Portugal
  • Sandra Nunes Department of Accountability and Finances, Business School, Polytechnic Institute of Setubal, CICE, Centre for Research in Business Sciences, Portugal
  • Mario Cravidão 4Department of Marketing and Logistics, Business School, Polytechnic Institute of Setubal

DOI:

https://doi.org/10.34190/ecie.17.1.433

Keywords:

Crisis, Business Resilience, Business Plan, Wine Sector

Abstract

The frequency and severity of crises and disasters in recent years has highlighted the need and urgency of studying ways to mitigate the impact of these phenomena. These have been overwhelming for businesses with very large impacts on the economies of the countries. It is a complex phenomenon, widely confirmed in the literature, where a variety of studies point to strategic capacity and business model design as key factors for business resilience. The ability to design products or services and deliver them competitively in the market requires a clear strategic definition, as well as the design, implementation, and management of new business models.

The wine sector also suffered major impacts during the pandemic crisis, especially in 2020, however its recovery shows the resilience of this entrepreneurial sector. During this crisis, many business models proved to be obsolete, but others have shown great resilience, proving that it is possible to resist and even thrive in a crisis context. On the other hand, in a globalized market, intense competition in the wine sector leads to critical management issues for wine producers. Due to the unique characteristics of the product, entrepreneurs, and managers, in this sector, need to critically review their business models, establish strategies, and measure their performance.

Considering the crisis on business wine sector caused by pandemic situation, this study aims to answer the questions “What strategies have been implemented in the wine sector of Setúbal Peninsula that have contributed to the survival and prosperity of the sector?”; Is there an ideal business model for this sector on the Setúbal Peninsula?”

The aim of this study is to identify successful strategies of wine sector in a context of crise as well as propose a robust business model for wine sector in Setúbal Peninsula. Both quantitative (questionnaires) and qualitative methods (focus group) were used.

As result of the research, we highlight the identification of some competitive behaviors that may contribute to suggest possible critical success factors in the business models of the Portuguese wine sector.

 

 

Author Biographies

Nuno Teixeira, Department of Accountability and Finances, Business School, Polytechnic Institute of Setubal, CICE, Centre for Research in Business Sciences, Portugal

Nuno Teixeira Is a professor at Polytechnic Institute of Setúbal. He holds a PhD in Strategic Management. Is a researcher and consulter in Strategy, Finance, Entrepreneurship, Internationalization and Management Control Systems. He is author of several books, papers in journals and in conferences in his areas of research.

Sandra Nunes, Department of Accountability and Finances, Business School, Polytechnic Institute of Setubal, CICE, Centre for Research in Business Sciences, Portugal

Sandra Nunes holds a PhD in Mathematics, with a Specialization in Statistics from FCT/UNL. She  is  member  of the Center for Mathematics and Applications (CMA/FCT/UNL),   Coordinator Professor at School of Business Sciences, Polytechnic Institute of Setúbal, author  of  book  chapters  and articles, researcher of  projects  funded  by  FCT. ORCIDiD: https://orcid.org/0000-0002-0123-5771

Mario Cravidão, 4Department of Marketing and Logistics, Business School, Polytechnic Institute of Setubal

Mário Cravidão is a Marketing specialist and holds a Master's degree in Business Management. With a long professional experience in Marketing in fast moving consumers goods multinationals and 20 years as Managing Partner of a company specialized in consultancy of wine companies. Invited Teacher at School of Business Sciences, Polytechnic Institute of Setúbal, author of articles.

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Published

2022-09-07

Issue

Vol. 17 No. 1 (2022): Proceedings of the 17th European Conference on Innovation and Entrepreneurship

Section

Full academic papers