From Six Learner Personas of Teampreneurship to a Learner-Led and Co-Creative Entrepreneurial Model?


  • Juha Ruuska JAMK University of Applied Sciences



Applied ethnography, learner personas, entrepreneurship education model, LOCCI-model, higher-education


In the context of entrepreneurship education, design thinking and service design, I will present six learner personas, that I have discovered during my design-ethnographic PhD research in Tiimiakatemia, that is a special entrepreneurship degree programme in JAMK University of Applied Sciences, Jyväskylä, Finland. Programme is known by its team ideology and communal and learning-by-doing learning culture. Six learner personas here are equivalents to user persona, to present typical/ archetypal users (students) of an educational program or service. Learner personas are also a way to represent cultural understanding and insight collected through an extensive ethnograpical study between 2016-2020, that has also included ethnographic interviews and projective, participatory and visual methods, such as Lego Serious Play. In my paper, based on the needs, challenges, learning strategies and insight from ethnographic research and the six learner personas, I will further develop and present an idea of learner-led, open, communal, co-creative and integrative entrepreneurial education model that could serve HEIs in developing their own entrepreneurial pedagogy.