Stories as the Tool of Knowledge Sharing: How Does it Work

Authors

DOI:

https://doi.org/10.34190/eckm.25.1.2299

Keywords:

stories, storytelling, knowledge sharing

Abstract

Our minds use stories as an instrument of interaction with our external and internal world. Stories are essential communication and knowledge-sharing tools. They help to create trust and participate in the creation of communities. This paper aims to explain the neurobiological aspects of storytelling. It summarises the results of research on what happens in human bodies on the neural and neurochemical levels during storytelling. The theoretical part provides a theoretical background of the topic based on the keyword search. The application part discusses how neurobiological aspects of stories work on examples of two types of stories proposed by Steven Denning: the negative and the positive. The paper enriches the theory of storytelling by explaining the biological roots of storytelling and demonstrating how they impact the listener.

Author Biography

Ludmila Mládková, Prague University of Economics and Business

Ludmila Mládková works at the Prague University of Economics and Business, Czech Republic. She specialises in management, knowledge management, management of knowledge workers and managerial leadership and lectures and publishes on these topics. She strongly believes that only a systemic management approach benefits organisations.

Downloads

Published

2024-09-03