The Effect of Knowledge Sharing on Innovative Behavior in the Moroccan Pharmaceutical Industry

Abstract

In the dynamic landscape of contemporary global industries, the imperative to foster innovation has been recognized as an indispensable key to corporate growth. Nowhere is this more pronounced than in the pharmaceutical sector, where the pursuit of groundbreaking advancements in research and development is deemed indispensable. Understanding the factors that influence innovative behavior (IB) among employees is of utmost importance, and this paper seeks to study the influence of knowledge sharing (KS) within the pharmaceutical sector in Morocco, specifically focusing on two essential dimensions: knowledge donating (KD) and knowledge collecting (KC). The study aims to collect and analyze data from a diverse sample of 100 engineers in the Moroccan pharmaceutical industry. We used quantitative methodology by employing correlation and multiple regression methodologies, the research endeavors to unravel the intricate association linking knowledge sharing and pharmaceutical engineers’ Innovative behavior. Preliminary findings reveal a positive influence of the dimensions of knowledge sharing on workers' innovative behavior. This suggests that a climate of knowledge exchange and actively seeking knowledge plays a crucial role in driving innovation within the pharmaceutical workplace. Notably, the study places a nuanced emphasis on the efficacy of knowledge donating, underscoring its pivotal role in fostering a dynamic and innovative environment. These findings contribute valuable insights to the broader discourse on organizational innovation. By highlighting the positive correlation between KS and IB, the investigation provides actionable information for practitioners in the pharmaceutical firms. Grasping the effect of KD and KC can empower firms to sustain a culture that encourages collaboration, continuous learning, and ultimately, groundbreaking innovations. As industries continue to evolve, this exploration serves as a timely contribution to the ongoing dialogue on organizational innovation, offering practical implications for both industry professionals and scholars alike.