Knowledge management and corporate social responsibility interactions in theory and practice
Keywords:knowledge management (KM), corporate social responsibility (CSR), sustainability, non-financial reporting
Knowledge management (KM) in the context of corporate social responsibility (CSR) is a new and challenging topic. The possibilities of effectively introducing this process within an organisation and the global trend of its implementation are signals that the topic is worth taking a closer look at. Knowledge management brings the benefits necessary to effectively conduct business. When designed consciously and appropriately, they can increase the effectiveness of business activities and strengthen a company's competitive position. On the other hand, many companies have made the principles of sustainable development a part of their strategy. Knowledge management in the area of CSR is related to important challenges. One of them is a commitment of the board of directors. Particular attention should also be paid to the needs of people in various positions and different company departments. Companies spend huge amounts of money to accumulate knowledge in various forms. However, they cannot turn this knowledge into concrete actions. This article aims to identify common areas of KM and CSR. How the application of both of them will enhance company performance. It utilizes the methods of literature analysis and company reports analysis, as well as own observations. The research was conducted in two stages. Stage 1: literature analysis and synthesis. Stage 2: Analysis of non-financial reports of selected entities. The research question is, how to use knowledge management in the context of CSR. The goal of this article is to show the resonance between knowledge management and corporate social responsibility. The conclusions presented in the article can be valuable for business professionals, small business owners, entrepreneurs, academics, researchers, and business students.
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