Impact of personality and communication style on transformational leadership


  • Tiina Brandt Haaga-Helia UAS
  • Maarit Laiho Turku University of Applied Sciences



Transformational leadership, communication, personality


This study is interested in leaders’ individual qualities and leadership style, focusing on personality and communication style, and how they impact on transformational leadership. In addition, this study is also interested in the influence of age, gender, and leadership experience of the leader on transformational leadership. The data consisted of 385 Finnish leaders who rated themselves in regard of personality, communication style and transformational leadership. SPSS Statistics 26.0 was used to test the relationships. Several statistically significant associations were found, indicating that both personality and communication style have an impact on transformational leadership. Leadership experience and gender also had some effect, but interestingly, age had no effect on transformational leadership style.