The Influence of Demographic Factors on Creativity Level of Undergraduate Agricultural Students

Abstract

The purpose of this study is to establish the influence of demographic factors on the creativity level of undergraduate agricultural students. It seeks to understand how gender, status of family owned business, field of study, and place of upbringing affect the creativity level of these students. The research adopts a quantitative approach, using a self-administered questionnaire. The survey data, collected from 421 participants, is analyzed using structural equation modelling. Hypotheses are statistically tested to establish the relationships between demographic factors and creativity level of undergarduates students. The survey data for this research was collected through a self-administered questionnaire. The participants were undergraduate agricultural students from various South African universities. To statistically test the hypotheses and analyze the relationships between demographic factors and the creative level, structural equation modelling was used. The study reveals that all demographic factors do not significantly influence creativity level of agricultural students. This suggests that gender, status of family owned business, field of study, and place of upbringing are not reliable indicators to test creativity level of undergraduate agricultural students. This research adds to the existing creativity literature on entrepreneurship by providing insights into the role of demographic factors in shaping the creativity level of agricultural students. It contributes to an understanding of how these factors influence students' perception on their creative abilities. The findings highlight the grounds of not considering demographic factors when evaluating creativity in educational settings.