Current Leading Social Media Platforms Used by Marketers and its Benefits


  • Lenka Labudov√° slovak



Social Media


In 2024, focusing on social media in marketing is paramount due to its unparalleled reach, influence, and ability to engage diverse audiences. With consumers increasingly reliant on digital platforms for information and interaction, leveraging social media ensures brands remain visible, relevant, and competitive in an ever-evolving marketplace. This paper provides an analysis of the rapidly evolving landscape of social media marketing, with a focus on discerning trends, data preferences, and strategic platform utilization among marketers worldwide. The research draws upon extensive data collected from diverse industries, aiming to illuminate the shifting strategies employed by marketers to amplify their impact on various social media platforms. Examining trends, as indicated by marketers', constitutes a significant aspect of this study. Furthermore, the paper delves into the types of marketing data deemed indispensable by global marketing decision-makers, categorizing them based on their perceived importance. Additionally, the paper explores the domains where enhancing marketing data quality is believed to yield the most substantial benefits according to decision-makers in marketing roles across the globe. Moreover, the research endeavors to uncover the social media platforms perceived to offer the highest return on investment (ROI) by marketers, as well as identifying the platforms considered most critical for their marketing endeavors. We also analyze the leading social media platforms preferred by marketers and outline the primary benefits attributed to the utilization of social media for marketing purposes. The findings of this comprehensive analysis offer invaluable insights for marketers, empowering them to refine their strategies, allocate resources more effectively, and harness the full potential of social media platforms. By providing an overview of emerging trends, data preferences, and platform utilization strategies, this paper serves as a strategic roadmap for marketers navigating the ever-evolving digital landscape, facilitating the optimization of marketing outcomes and business success.