Impact of the Pandemic on Event Tourism: The Resilience of Japanese Pop Culture Events

Authors

  • Filipe Segurado Severino Estoril Higher Institute for Tourism and Hotel Studies / CiTUR - Centre for Tourism Research, Development and Innovation https://orcid.org/0000-0002-9865-4664
  • Francisco Silva Estoril Higher Institute for Tourism and Hotel Studies / University of Lisbon, Centre of Geographical Studies, Institute of Geography and Spatial Planning / CiTUR - Centre for Tourism Research, Development and Innovation https://orcid.org/0000-0002-9742-7339

DOI:

https://doi.org/10.34190/ictr.7.1.2029

Keywords:

COVID-19, events, impacts, Japanese pop culture, technology, tourism

Abstract

Using a theoretical framework that recognises the pervasive impact of the COVID-19 pandemic on global tourism and events, this study examines the unique complexities of Japanese pop culture events. These events, characterised by their ability to attract large audiences, especially enthusiastic youth, have traditionally flourished through interpersonal interactions. This discrepancy between the interactive nature of events and pandemic-induced measures has necessitated fundamental changes in event management strategies. However, pandemic responses and restrictions contrasted sharply with the nature of these events, posing significant challenges for event organisers. This study analyses qualitative data from seven semi-structured interviews with Japanese theme researchers, journalists, and representatives of the main events on the theme in four countries.  The pandemic crisis clearly affected Japanese pop culture events, which were among the most frequently suspended. The interviewees believe that it is easy to return to the normalcy of face-to-face events because the audience for these events is predominantly young and enthusiastic, but this requires adaptations and the care that each country demands. This research sheds light on both the difficulties and setbacks that Japanese pop culture events face, as well as their ability to endure and adjust in response to difficult circumstances. By shedding insight into the complex dynamics and demographic characteristics of these events, it also enables event organisers and policymakers to develop strategies to facilitate the safe and successful recovery of similar events in the future. In addition to connecting with other studies in the event sector, this research contributes to the body of knowledge needed to develop effective responses to unforeseen obstacles by shedding light on exceptional events and their potential resilience pathways.

Author Biographies

Filipe Segurado Severino, Estoril Higher Institute for Tourism and Hotel Studies / CiTUR - Centre for Tourism Research, Development and Innovation

Filipe Segurado Severino holds a PhD in Tourism, having completed his thesis in the field of events. He is a Post-Doctoral Scientific Research Fellow and a Professor in the Tourism field. He is also a scientific researcher of tourism, events, hospitality, leisure, event tourism, event management, tourist entertainment, contents tourism and Japanese popular culture.  

Francisco Silva, Estoril Higher Institute for Tourism and Hotel Studies / University of Lisbon, Centre of Geographical Studies, Institute of Geography and Spatial Planning / CiTUR - Centre for Tourism Research, Development and Innovation

Francisco Silva his PhD in Geography, specialist in Travel and Leisure, professor at the Estoril Higher Institute for Tourism and Hotel Studies and researcher at the Centre for Geographical Studies (IGOT-UL). Has been photojournalist, works as a consultant in tourism, and as a trainer in several adventure activities.

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Published

2024-03-11