Entrepreneurship, Tourism, Local Fashion, and Curriculum Development: A South African study


  • Sweta Patnaik CPUT




Entrepreneurship, Mo


Entrepreneurship stands as a pivotal force in our modern landscape, with an array of business opportunities beckoning young individuals. It is imperative that institutions, enterprises, and decision-makers recognize and harness the entrepreneurial potential of the youth. In an age defined by technological advancements and innovation, young people are uniquely equipped to seize these opportunities. Many of the emerging businesses in today's knowledge-driven society bear testament to this phenomenon, a fact underscored by the ongoing global crisis. In South Africa, the cultural and creative industry shines as a beacon of economic potential, ranking among the most vibrant sectors. Given this backdrop, it is prudent to explore avenues for nurturing enterprises within the realm of culture, creativity, fashion, and tourism. Furthermore, it is essential to consider the roles of educational institutions in offering incentives and support for the initiatives of young entrepreneurs venturing into these domains. These institutions play a crucial role in dismantling the obstacles that often hinder the smooth establishment and development of such enterprises. This paper significantly contributes to the existing body of knowledge by presenting empirical evidence that aligns with entrepreneurial motivation theory, albeit in a more specific context: the entrepreneurship of fashion clothing. Furthermore, it offers insights into the formulation of a fashion and clothing entrepreneurship curriculum, as perceived by university students specializing in clothing and textile studies. This research not only sheds light on the motivations of aspiring fashion entrepreneurs but also informs the design of educational programs that can better equip them to navigate this competitive landscape.