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Glamping – an active back to nature trend in the post-pandemic tourism reality


  • teodora kiryakova-dineva South-West University "Neofit Rilski"
  • Ivanka Vasenska South-West University "Neofit Rilski"
  • Blagovesta Koyundzhiyska-Davidkova South-West University "Neofit Rilski"



Although that today most people reside in cities, megacities, megapolises or urban agglomerations, they are striving to experience nature more often and in a significantly ways following new forms of tourism. Sustainable going back to nature is one of them and it allows inhabitants of both cities and countryside to find more differentiated ways to be on their own and recharge spirit and soul. A tent in nature is a favourite vacation imagination for many Americans and Western Europeans. Innovations in this type of recreational activities are exciting push stimulus for the experienced and future camping fans. Being still a neologism for the linguists, glamping is not any longer an unknown term for the tourism practice and the admirers of nature and well-being know it. Being a new kind of luxury campsite and having revived the old-fashioned camping life means attracting newcomers especially those who get tired due to the long coronavirus outbreaks and those who desire to give rise to this fresh tourism trend. Glamping is also a kind of a boutique camping living. It is a trend that brings together the comfort of a hotel combined with nature and freedom of camping. The contemporary facilities can go far beyond most usual tents of campers combining new with old experiences. Thus, the purpose of this article is to reveal the potential of glamping in the scope of active life and well-being tourism, whereby a snapshot observation technique has been applied.