Signal Formation Cycle and Process: A Single-Case Study of an Intrapreneur

Abstract

This study aims to explore the cycle and process of signal formation through a single-case study of an intrapreneur, and to examine the potential for generalization. While traditional Signaling Theory has primarily focused on signal types and their effects, this study shifts attention to the formation process of signals—how they are shaped through individual experiences and social interactions. The subject of this study is an intrapreneur who, after working as a musician in London, joined a major Japanese game company and later engaged in business development as an intrapreneur. His cross-cultural and cross-industry experiences make him a suitable case for examining how signals are formed across diverse contexts. Employing a mixed-method approach, Study 1 quantitatively analyzed the vocal signals used in pitch and daily speech, identifying patterns of consistency and expression. Study 2 qualitatively examined how life experiences, social environments, and influential relationships contributed to signal development. The findings reveal that signal formation is a dynamic and continuous process constructed through emotional experiences and interpersonal support. This study contributes to Signaling Theory by shifting the analytical focus from signal effects to formation mechanisms, offering a new lens for understanding strategic communication among intrapreneurs. The originality and value of this study lie in its focus on when and how intrapreneurs acquire signals, and in its exploratory use of a single case to examine whether the underlying factors may be generalizable to other contexts. Signals are constructed through the interaction of internal elements—such as “I AM,” “I NEED,” “I WANT,” “I WILL,” and the author’s original concept “I HAVE”—and external elements such as the receiver and environment. These signals emerge in recurring cycles throughout one’s life, and over time, these cycles accumulate to form a sustained developmental process. Future research should validate these findings through comparative studies involving a broader range of intrapreneurs and entrepreneurs.