A Case Study on Bridging the Employment Gap: A Human-Centred Innovation for South Africa's Information Job Sector

Authors

  • Sally Joubert Central University of Technology
  • Elizabeth Conradie Central University of Technology

DOI:

https://doi.org/10.34190/ecie.20.1.4018

Keywords:

WIL, Entrepreneurship, Scarce-Skills

Abstract

Unemployment in the informal job sector is a persistent social challenge, particularly for individuals with limited or no work experience in a country with one of the highest unemployment rates worldwide. Many job seekers struggle to access updated CV formats, trusted references, and direct employer connections, limiting their chance for employment. Addressing this issue requires an innovative, human-centred business approach that not only connects job seekers with employment opportunities but also fosters long-term social and economic impact. This paper explores iLink, a web-based application designed to bridge the gap between informal job seekers and employers. Unlike mainstream job-finding platforms, iLink is specifically tailored to serve the workforce in the informal sector by leveraging community input to build credible online profiles for job seekers. In South Africa, many domestic workers, gardeners, and nannies work without formal contracts, making them vulnerable to low wages, job insecurity, and limited legal protections. Through low-cost vetting processes and employer feedback mechanisms, iLink enhances job matching by ensuring that employers can find workers with verifiable skills and references. This paper examines how human-centred innovation can drive employment accessibility, improve workforce readiness, and contribute to economic inclusion in the informal job market.

Author Biographies

Sally Joubert, Central University of Technology

Sally Joubert, who holds a Master’s in Industrial Psychology, is a people-centred professional passionate about education, workforce development, and community upliftment. She coordinates WIL at CUT, manages player development for the Cheetahs Rugby Franchise, and leads social innovation through iLink and the Tshireletso ka Thuto Campaign, empowering the informal labour market. 

Elizabeth Conradie, Central University of Technology

Elizabeth Conradie managed the Idea Generator Unit, Research and Innovation & Engagement Division, Central University of Technology, Free State. Conradie holds a doctoral degree in Molecular Biology, University of Stellenbosch. Her research interests are creating education methods & tools, research in teaching practices, promoting the art, design & film industry. 

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Published

2025-09-19