Understanding Brazilian Migrant Entrepreneurship in Portugal: Motivations, Barriers, and Policy Implications

Abstract

This study examines the entrepreneurial activities of Brazilian migrants in Portugal, focusing on their motivations,
challenges, and policy implications. It addresses two central research questions: What are the key motivations and barriers
for Brazilian migrant entrepreneurs in Portugal? And how can policy interventions enhance their business success? Based on
58 interviews and secondary data, the study uses thematic qualitative analysis. The findings are grouped in two
entrepreneurial profiles: opportunity-driven and necessity-driven. Opportunity-driven entrepreneurs typically migrate with
capital, prior experience, and strategic business plans. They often launch scalable ventures in sectors such as consulting, IT,
and gastronomy, leveraging networks, education, and foresight. Conversely, necessity-driven entrepreneurs transition into
self-employment after low-skilled employment, pushed by limited job prospects and Portugal’s relatively low minimum wage
(under €900). These ventures are concentrated in labour-intensive, low-margin sectors like retail and construction, often
facing barriers related to financing, bureaucracy, and informality. Findings show that both groups are motivated by economic
instability, violence, and a declining quality of life in Brazil. Portugal is perceived as a safe and accessible destination, offering
better education, public services, and long-term stability. While opportunity-driven entrepreneurs benefit from EU market
access and time zone advantages, necessity-driven ones rely heavily on informal networks and face greater difficulty in
formalizing their businesses. Despite these disparities, Brazilian entrepreneurs contribute significantly to the Portuguese
economy by generating employment, revitalizing neighbourhoods, and enriching cultural diversity. The study underscores
the importance of differentiated policy frameworks: European market integration and investment incentives for high-growth
ventures, and simplified regulations, microcredit, training, and community-based support for subsistence-level businesses.
These insights are valuable for policymakers, incubators, and scholars focused on migrant entrepreneurship and inclusive
development. Addressing structural barriers can further unlock the entrepreneurial potential of Brazil’s growing diaspora in
Portugal.