Perspectives on the Development of Green Social Entrepreneurship at Universities in Poland

Abstract

Green social entrepreneurship is becoming an increasingly important component of sustainable development, as
it combines economic objectives with environmental protection and social inclusion. In Poland, universities play a crucial
role in promoting this concept; however, comprehensive research on its potential remains limited. The growing interest in
the green economy and social entrepreneurship within academic settings highlights the need for deeper analysis. This study
aims to evaluate perspectives on the development of green social entrepreneurship at Polish universities, with a particular
focus on students’ perceptions of its potential, based on the case of the University of the Commission of National Education
(UNEC) in Kraków. The main hypothesis assumes that universities in Poland have significant potential to promote green social
entrepreneurship, but lack the necessary tools and institutional support, including knowledge of how to apply artificial
intelligence (AI) in this field. The study is based on a questionnaire survey conducted among students. The results indicate
that universities, such as UNEC, possess considerable potential to advance green social entrepreneurship, although this
requires enhanced intersectoral cooperation and improved access to relevant resources. The findings also show that
students increasingly recognize the importance of green entrepreneurship for sustainable development. These insights may
contribute to the formulation of strategies that support the growth of green social entrepreneurship at Polish universities,
including the integration of AI tools to promote sustainability and innovation.