Sustainability Chronicles: Mapping the Journey of Sustainability Agents

Authors

  • Leonie Paul LUT University
  • Juha Väätänen LUT University
  • Hardik Bhimani RMIT University
  • Anne-Laure Mention RMIT University

DOI:

https://doi.org/10.34190/eckm.26.2.3826

Keywords:

Sustainability, Organizational sustainability, Sensemaking

Abstract

In an era of polycrisis, individuals as part of organizations are required to mobilize knowledge and leadership to drive transformational sustainability change effectively. This paper explores the professional journeys of sustainability agents, tracing their pathways into the field, their experiences while working in sustainability-focused roles, and the systemic boundaries they encounter along the way. By asking, What shapes the journey of sustainability agents, from entering the field to driving transformations?, our study sheds light on the interplay between individual agency and broader systemic conditions. More specifically, we look at the agents' sensemaking processes throughout their sustainability journey.  For this purpose, we draw on in-depth interview data from 29 participants in the context of a leadership program for societal transformation. We employ a life-course exercise to explore the trajectory of sustainability agency. Our findings reveal three critical stages in the sustainability agent journey. Throughout this process, they engage in sensemaking processes, continuously interpreting and reinterpreting their perception of sustainability within evolving systemic conditions. Their cognitive frames shape how they process complexity, balance competing priorities, and adapt to uncertainty, influencing their capacity for driving transformational change. First, individuals enter the field through diverse pathways, guided by personal values, formal education, or chance opportunities. Second, navigating professional environments, they engage in continuous learning processes while battling limited resources, organizational inertia, and external pressures. Finally, when confronted with systemic boundaries, including entrenched belief systems, funding limitations, and corruption, they adopt one of three strategies: expanding, pivoting, or accepting trade-offs. By framing the sustainability agent experience as a process, this study advances the understanding of how individuals navigate the complexities of sustainable development within organizational contexts. It highlights the importance of development programs and knowledge exchange as mechanisms for supporting agents and organizations to enable transformational action in pursuit of sustainability.

Author Biographies

Leonie Paul, LUT University

Leonie is a PhD candidate in management and business studies with a specific research interest in sustainable development and the necessary cognitive shifts required to implement sustainability in organizational settings and beyond. Leonie is pursuing her doctoral degree as part of a cotutelle agreement between LUT University in Finland and RMIT University in Australia under the REDI program.

Juha Väätänen, LUT University

Juha Väätänen is a Professor of International Business at the School of Business (LBS) at LUT University, Finland. His research focuses on sustainable development, innovation, inclusion, internationalization, and digitalization. He has published in journals such as Journal of Management Studies, Journal of Business Research, Industrial Marketing Management, International Business Review, Multinational Business Review, and Journal of Innovation Management.

Hardik Bhimani, RMIT University

Dr. Hardik Bhimani, Program Manager and Lecturer at RMIT, drives impactful research bridging human psychology, leadership, and responsible practice. His scholarship, published in journals like IEEE Transactions and the British Journal of Management, advances understanding of behavioural change and sustainable practices. As President of RMIT's TEN network, he cultivates university-industry collaboration and open scholarly discourse on technology transfer. Dr. Bhimani also orchestrates future-focused curricula in areas of leader identity, strategic foresight, and change management.

Anne-Laure Mention, RMIT University

Professor Anne-Laure Mention is Director of the Global Business Innovation Enabling Impact Platform at RMIT University and co-founding editor of the Journal of Innovation Management. She leads major European research projects, holds visiting positions in Europe and Asia, and has built one of the largest multidisciplinary teams on open innovation in Asia-Pacific. A two-time IBM Faculty Award recipient, her research spans innovation economics, technology management, business venturing, and fintech, bridging academia and industry.

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Published

2025-08-29