Patterns for Personal Business Model Canvas Applications – BE(A)ST, an Approach for Aware Career Development




Personal Business Model Canvas, BEAST Approach, Agile Career Design and Development, Career Awareness, Individualization of educational path


The model in which after formal education a person obtains a stable occupation has been replaced by the career model of building many, often different individual development paths throughout the course of one’s life. It poses a huge challenge for higher education institutions. Universities must move from the current mode of ‘mass production’ of students to the approach that treats students individually according to their interests, values, passion and character traits. Furthermore, universities should focus not only on developing hard skills, but also universal competences that can positively affect their ability to adapt to the changing demands of the labour market. The education process usually involves many stakeholders: students themselves, academics, career office staff, parents, employers, or friends. Each of these groups has different levels of understanding of what a career is, what career planning is about, and what professional success means. Ideally, the university provides support for the personalization of educational pathways and career planning at various points of contact - classes, career offices, career related events. Students should also be motivated to actively develop their career identity and its connection to what makes them tick. Universities should offer career planning tools for various stakeholder groups tailored to their needs. Our approach called BE Aware STudent (BE(A)ST) is a comprehensive framework that enables universities to prepare students to be more agile in educational track individualization and increase students’ adaptability in the process of conscious career development. The key technique adopted for the BEAST approach is the Personal Business Model Canvas (PBMC). This paper presents the patterns of PBMC applications in the form of possible scenarios that may be used by students, educational staff members, and career office workers. Students can use the PBMC for educational track individualization and early career planning. Educational Staff Members can use the technique to present the market potential of the subject they teach and to prepare a reference model for possible job positions related to the subject matter of the classes. Career office workers may use PBMC for counselling students and collecting information on occupation requirements from employers.