Gendered Perspectives on Sustainable Entrepreneurship: A Study of Finnish SMEs

Abstract

The objective of this research is to understand how gender is related to opportunities of sustainable entrepreneurship. The data was gathered from Finnish SMEs, and it has responses from 202 SME owner-managers. Of the SME owner-managers, 28 % were women and 72 % male. Most of the SMEs were small sized and employed under 50 employees. First, we developed a taxonomy of green entrepreneurship by building an instrument with 10 items (7-point Likert scale) based on the definitions of green SMEs. For building the taxonomy, we performed an exploratory factor analysis, which produced three factors. The first factor was named as “green entrepreneurs”. This factor measures the behaviour related to seeking business opportunities from green transition and reducing the negative impact of SME’s operations. The second factor was named as “green missionaries”. This factor measures behaviour related to active promotion of green transition and the SME’s vision to improve the state of the environment. The third factor was named as “no concern for environmental issues”. SMEs with high values in this factor represent SMEs who think that environmental issues do not concern their business or industry. Based on these factors, scales were created with acceptable reliability (Cronbach’s alphas over 0,70). Secondly, we performed t-tests to test mean differences between men and women in these scales. Results show that women have higher mean values in the scale “green entrepreneurs” (4,9 vs. 4,3), and lower mean values in the scale “no concern for environmental issues” (2,8 vs. 3,2). No mean differences between men and women were found in the scale “green missionaries”. The results indicate that women approach the opportunities offered by sustainable entrepreneurship differently than men. They are more proactive in seeking new business opportunities and are more inclined than men to promote sustainability principles in their own business operations. This research sheds light on how women and men engage differently in green business initiatives, providing valuable insights for fostering gender-inclusive sustainability strategies.