Balancing Attention in an Immersive Augmented Reality Multiplayer Game for Museum Education

Abstract

Augmented reality (AR) is increasingly used in cultural heritage exhibitions, yet many systems are designed for single users and can make visitors feel isolated. This study examines how immersive AR games can support group interaction while maintaining attention and interest in the physical exhibits. In a mixed-methods study, 90 participants played a multiplayer AR game we developed for a natural history museum. The game combined a dinosaur fossil with virtual content and collaborative game mechanics. Data were collected through observation, a questionnaire, and interviews. Results show that the game fostered a shared experience, with virtual elements attracting the most attention, while the fossil remained present. After gameplay, participants showed significantly greater interest in examining the fossil and learning about the dinosaur.