Pragmatic Teaching Case Study: Business Analysis of Entrepreneur in China's Emerging Industry

Abstract

This article creatively transforms a case study and interview with an entrepreneur and his startup media enterprise into a cohesive essay, incorporating elements of a teaching plan, case study, and profile interview. The special point is the case, and the storytelling presents a real-life journey of the protagonist Chen Yurong. Additionally, the case examines the interplay between personal passion, industry trends, market competition, and entrepreneurial strategy. With the rise of AI-generated content, smartphone media production, the metaverse, and the influencers in China, Meijing Media has faced both structural challenges and business dilemmas. At the same time, the entrepreneur's mentality is also a critical element in the transition and decision-making process for business strategy. This essay utilizes qualitative research methods, including SWOT analysis, Porter's Five Forces model, the theory of charismatic leadership, and interview techniques. In the article, the entrepreneur's business issues are categorized into market issues, industry issues, human resource issues, and mentality issues. While these methods are commonly found in various articles, research papers, and case studies, applying them to real-life situations alongside organizational behavior theory is still relatively rare. This approach can be considered innovative. This case aims to guide business students in building coherence and sharpening their strategic decision-making capacity in a competitive environment characterized by resource constraints. The final chapter offers insights from the lecturer’s perspective, focusing on the structure of the case study. It discusses the practical application of theory, effective tactics for conducting business interviews, and considerations regarding the validity of the interview process. The article presents an innovative approach to thinking and a method for illustrating qualitative research in practical applications, based on real-world business interviews. It aims to provide insights and references for business management curricula and MBA courses. Additionally, it can serve as a comprehensive business case study, benefiting entrepreneurs and reinforcing entrepreneurship.