Research Sample Saturation in Irish Tech SMEs: A Practical Case Study

Authors

  • Anna Zherdeva Technological University Dublin
  • Deirdre McQuillan Technological University Dublin
  • Lucia Morales Technological University Dublin

DOI:

https://doi.org/10.34190/ecrm.24.1.3652

Keywords:

Case study, Small Businesses Research, Technological Sector, Theoretical Saturation

Abstract

Small and medium-sized companies significantly influence global and regional economies, providing a positive business climate and strengthening economic competitiveness. This research study explores the importance of purposive sampling, which has become a research strategy targeting business owners of technological start-ups and small companies, employees in tech giants, and representatives of digital educators and governmental bodies. A comprehensive Bibliometric - Systematic Literature Review (B-SLR) was conducted to identify common practices in the field, aiming to identify potential research gaps and enhance practices that support the development of qualitative research studies. The findings show that methodological choices for research in entrepreneurial development are supported by literature reviews and quantitative approaches. However, there is a lack of samples based on empirical qualitative data. Small purposive samples give valuable insights to researchers, policymakers and academia into an investigated problem despite all limitations and constraints in getting the interviews with CEOs and business owners.

Author Biographies

Anna Zherdeva, Technological University Dublin

Anna Zherdeva is an assistant lecturer and an active researcher in the School of Management, People and Organisations at Technological University Dublin. Her research areas of interest include human resource management, leadership and development, business education, entrepreneurship, and sustainable growth in SMEs. E-mail: anna.zherdeva@tudublin.ie

Deirdre McQuillan, Technological University Dublin

Deirdre McQuillan is a Project Team Leader at the European University of Technology Initiative and an entrepreneurship, research, enterprise policies and innovation services expert. Deirdre is a former head of research at Technological University Dublin; she leads different projects supporting entrepreneurs in collaboration with government bodies.

Lucia Morales, Technological University Dublin

Lucía Morales is an educator, academic innovator and active researcher in the School of Accounting, Economics and Finance at Technological University Dublin (TU Dublin) in Ireland. Before her academic career, Lucía worked in the private sector, holding different roles: Financial Manager, Assistant Financial Manager, and Foreign Department Risk Analyst (Bank). Lucía has worked at various Higher Education Institutions in Ireland, Spain, the UK, and Switzerland, among others, gaining an in-depth understanding of the main challenges faced by Third Level Institutions in the fields of Economics, Finance, Data Analytics, and Education at the undergraduate and postgraduate levels. Lucía is passionate about education, its importance for economic development, and the significance of quality research to drive change and impact, as she has published extensively in the fields of Economics, Finance and Education. E-mail: lucia.morales@tudublin.ie

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Published

2025-06-17