Participatory Digital Storytelling for Data Collection and Research Communication

Authors

  • Noel Pearse Rhodes University
  • Thandiwe Matyobeni Rhodes University

DOI:

https://doi.org/10.34190/ecrm.25.1.4979

Keywords:

digital storytelling, knowledge transfer and exchange, communication in research, knowledge gaps, knowledge brokering

Abstract

This study examines the application of digital storytelling as an innovative, emerging participatory data-collection technique and communication medium in research. Digital storytelling combines narrative with multimedia elements—such as images, audio, and video—to convey complex information in a relatable, emotionally engaging way, thereby translating research into compelling, human-centred narratives that resonate with diverse audiences. Several studies have examined the use of digital storytelling. The main focus of what is available has been on its applications in teaching practice and the production of digital stories as a means to archive knowledge for later access by unknown users or to capture tacit knowledge for future use. Few studies focus on conceptualising digital storytelling as a robust research methodology to attain specific outcomes. Digital storytelling can help address the problem of knowledge gaps that frequently arise in research and is positioned here as a means of knowledge brokering (or knowledge transfer and exchange, KTE) and engaged research. KTE has traditionally sought to address knowledge gaps that arise when applying research outputs to inform policy and improve practice. The development of Integrated Knowledge Transfer and Exchange (iTKE) as an alternative to traditional KTE increasingly involves people as research participants throughout the research process, promoting two-way exchange. Engaged Research is presented as a progressive alternative to KTE and iTKE, which values and can incorporate local and indigenous knowledge. In this paper, digital storytelling is explored as a data collection technique that facilitates participatory research, promotes inclusion, values and promotes indigenous knowledge, and improves communication and awareness of issues within communities. Two case studies, the One Ocean Hub initiative with the South African National Parks, and the Indigenous Marine Innovations for Sustainable Ecological Economies (IMISEE) project,  illustrate its use. Key characteristics and challenges of digital storytelling are identified and discussed. The paper concludes with suggestions for using digital storytelling for knowledge transfer and exchange.

Author Biographies

Noel Pearse, Rhodes University

Noel Pearse is a full professor in the Rhodes Business School, Rhodes University, South Africa. He received his PhD in Education from Rhodes University in 2006. His main research interests are qualitative research methods, leadership development, enterprise development, and community engagement.

Thandiwe Matyobeni, Rhodes University

Thandiwe Matyobeni is a researcher at Rhodes University, South Africa. She is currently reading towards a PhD in journalism and media studies. She coordinates social innovation as a form of higher education community engagement at Rhodes University. Her main research areas include using digital methods for engaged research and ecomedia perspectives in cultural studies.

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Published

2026-07-22