Opinion Aggregator Platforms In The Restaurant Sector
Keywords:Online Brand Experience, Online Apps, Drivers of online platforms use
This work intends to understand to what level consumers collect information before going to a restaurant and if they know and use online Apps for gathering information and restaurants reservation, and above all, what if they trust in these Apps. To understand consumer trust in online platforms, a set of variables was established with emphasis on consumer happiness with the experience, consumer satisfaction, online brand relationship, online brand experience, and time availability. We used a quantitative methodology – PLS-SEM - and data was gathering by an online survey collected in May 2021, for Portuguese consumers. The direct effect of the relations hypothesizes are conforming; however, the moderate effect of time availability only has effect on the relation between online brand experience and consumer’s happiness with the Apps. This study contributes to fulfill the gap existing in the research on consumer rating foods Apps.
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