Creative Tourism in Vila Nova de Foz Côa:

current challenges and future perspectives

Authors

  • Dália Liberato Polytechnic Institute of Porto – School of Hospitality and Tourism, Portugal 2 CiTUR – Centre for Tourism Research, Development and Innovation, Coimbra, Portugal
  • Sandra Vasconcelos ESHT-IPP
  • Adriana Paulos
  • Pedro Liberato https://orcid.org/0000-0003-2908-1599
  • Carla Melo Polytechnic Institute of Porto – School of Hospitality and Tourism, Portugal; CiTUR – Centre for Tourism Research, Development and Innovation, Coimbra, Portugal https://orcid.org/0000-0003-3097-4108

DOI:

https://doi.org/10.34190/ictr.15.1.111

Keywords:

Co-Creation, Creative Tourism, Memorability Tourist Experience, Vila Nova de Foz Côa.

Abstract

The tourism industry is constantly evolving, mostly due to the development of destinations and ever-changing tourist preferences. As a result, there has been a growing concern with promoting the use of existing resources and increasing profitability, particularly by encouraging diversity and creating local dynamics, moving beyond mass tourism. As tourists show a preference for more personalized and authentic experiences, there is also a growing demand for different experiences, paving the way for creative tourism and co-created activities.

Focusing on creative tourism in Vila Nova de Foz Côa, this paper aims to contribute to the understanding of the concept of creative tourism, as well as to identify its potential and impact on this region. Drawing from a literature review crosscutting the concepts of authenticity, creativity, and memorability, and on semi-structured interviews with local stakeholders, authors put forward a comprehensive analysis of the state of the art of local policies and available tourism activities, outlining key-areas for future development.

Overall, the main results of this research show that creative tourism in Vila Nova de Foz Côa is still at an early stage, and even though there is a common interest in developing this practice, it is necessary to improve the relationship between the different stakeholders, particularly when it comes to their communication and involvement in shared initiatives. On the other hand, given the potential of the region, it was also possible to identify prospective tourism products and activities, which can leverage future initiatives within this scope.

Author Biographies

Dália Liberato, Polytechnic Institute of Porto – School of Hospitality and Tourism, Portugal 2 CiTUR – Centre for Tourism Research, Development and Innovation, Coimbra, Portugal

Dália Liberato is a Professor at the School of Hospitality and Tourism of Polytechnic of Porto, Portugal. She holds a Ph.D. in Direction and Tourism Planning from the University of Vigo, Spain (in 2016). She is an Integrated Researcher at Center for Tourism Research, Development and Innovation (CiTUR). ORCID ID: orcid.org/0000-0003-0513-6444 

 

Pedro Liberato

Pedro Liberato is a Professor at the School of Hospitality and Tourism of Polytechnic of Porto, Portugal. He holds a Ph.D. in Direction and Tourism Planning from the University of Vigo, Spain (in 2015). He is an Integrated Researcher at Center for Tourism Research, Development and Innovation (CiTUR). ORCID ID: orcid.org/0000-0003-2908-1599 

Carla Melo, Polytechnic Institute of Porto – School of Hospitality and Tourism, Portugal; CiTUR – Centre for Tourism Research, Development and Innovation, Coimbra, Portugal

Professor at the School of Hospitality and Tourism, Polytechnic of Porto, and collaborating member of CiTUR: Centre for Tourism Research, Development and Innovation. Currently developing her PhD research in transformational tourism, she also carries out research in tourism planning and development, experience design and tourism education practices.  

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Published

2022-05-11 — Updated on 2022-05-13

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