The Influence of the Heath Literacy on Tourist Health and Wellbeing Choices


  • José Rafael Coelho Instituto Politécnico de Setúbal
  • Teresa Costa Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal, CITUR, Centre of Tourism Research, Development and Innovation, CICE, Centre for Research in Business Sciences, Portugal
  • Sandra Nunes Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal,, CMA/FCT/UNL, Center for Mathematic and Applications CICE, Centre for Research in Business Sciences



Currently, there is a growing tendency for tourists to look for new experiences during their leisure or vacation trips. Increasingly, these experiences are echoed in pleasant places of relaxation. However, a classic tourist activity continues to be in high demand – hydrotherapy – which no longer offers only the usual and traditional treatments with water, but also other alternatives, bringing together a complex of proposals for all tastes and all budgets. Travel, stay, gastronomy, enjoy the landscapes and historical and cultural sites are today added to places where health and well-being complement tourists who seek it in a very rewarding way. However, choosing where to sleep, what to eat and what to visit is different from deciding which health and wellness treatments you can and should get and which ones will be beneficial and not harmful to your needs. The research question is, therefore, to understand if the health and wellness tourist influences his choices of health and wellbeing. By carrying out an empirical study, based on a questionnaire survey, some answers were obtained to the questions raised by the work and the conclusion shows that some results in terms of Health Literacy, differ slightly from previous studies.