The Impact of Covid-19 on Consumer Behavior in the Food VS Clothing Sectors

Authors

DOI:

https://doi.org/10.34190/ictr.7.1.2084

Keywords:

Covid-19, Consumer behavior, , Purchase

Abstract

The global covid-19 pandemic situation has led to significant changes in consumption habits. Thus, the present work has as its main objective to analyze the impact of the pandemic on consumer behavior at the time of purchase, more precisely in the food and clothing sector. In order to carry out this investigation, we used a quantitative approach methodology, which was materialized in a questionnaire survey, having obtained a sample of 212 individuals. Based on the results, it was possible to identify that the changes that occurred due to the pandemic, indirectly or directly, affected the behavior of consumers at the time of purchase.

Author Biographies

Manuel Sousa Pereira, Instituto Politécnico de Viana do Castelo

PhD in Communication Sciences. He is an Assistant Professor at the Polytechnic Institute of Viana do Castelo. Reviewer of several scientific journals, interacting with more than twenty co-authored researchers. He has been an interdisciplinary researcher in the areas of Strategic Communication, Marketing, Brand Management, Entrepreneurship, Digital Marketing and organizational leadership.

António Cardoso, Universidade Fernando Pessoa

Associate Professor (University Fernando Pessoa), Post-Doctorate in Management and Digital Transformation (U. Vigo – SP), Ph.D in Engineering: Management and Design (U. Minho), Master in Design & Marketing (U. Minho), and Bachelor in Marketing (UFP). He is Assistant Professor of the Faculty of Humanities and Social Sciences at the University Fernando Pessoa (Porto, Portugal).

Eduarda Graça, Polytechnic Institute of Viana do Castelo

Master's student in Marketing at the Higher School of Business Sciences at the Polytechnic Institute of Viana do Castelo.

Ana Leal, Polytechnic Institute of Viana do Castelo

Master's student in Marketing at the Higher School of Business Sciences at the Polytechnic Institute of Viana do Castelo.

Alvaro Cairrão, Polytechnic Institute of Viana do Castelo

PhD in Communication Sciences. Actually, working as at the Higher School of Business Sciences of the Polytechnic Institute of Viana do Castelo. He has been an interdisciplinary researcher, whose research is developing at the interface among Strategic Communication, Marketing, Brand Management, Entrepreneurship, Digital Marketing and organizational leadership, Purchase intention and Neuromarketing.

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Published

2024-03-11