Perceptions and Realities of Lisbon: An Examination of the Image of a Tourist Destination

Authors

  • Filipe Segurado Severino Escola Superior de Hotelaria e Turismo do Estoril / CiTUR - Centro de Investigação, Desenvolvimento e Inovação em Turismo https://orcid.org/0000-0002-9865-4664
  • Ana Gláucia Roque Instituto Politécnico de Lisboa / Escola Superior de Hotelaria e Turismo do Estoril
  • Margarida Cristina Instituto Politécnico de Lisboa / Instituto Politécnico de Setúbal
  • Zélia Raposo Santos Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL) https://orcid.org/0000-0003-3858-311X
  • Sandra Nunes Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS) https://orcid.org/0000-0002-0123-5771
  • Teresa Costa Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS) / CiTUR - Centro de Investigação, Desenvolvimento e Inovação em Turismo https://orcid.org/0000-0001-5252-121X

DOI:

https://doi.org/10.34190/ictr.7.1.2097

Keywords:

Destination Image, Lisbon, Tourist Experience, Tourism Perception, Travel Marketing

Abstract

Destination image is related to comprising cognitive, emotional, and conative components and includes an individual's thoughts, ideas, and perceptions of a place. Images consistently coincide with the internalisation of distinct perspectives, demonstrating that people have different perceptions of the destiny. Influences include media, authority figures, music, and movies. Although the experience may not match their initial expectations, these effects form their preconceived beliefs and expectations of a trip. Accordingly, it is important to explore the trustfulness of the positioning of tourist destinations to ascertain its alignment with the expectations of tourists. Given that, Lisbon has been regarded as one of the foremost European cities in recent years, owing to its high level of accessibility and its multifaceted sensory attributes, it was deemed pertinent to investigate the perceptions of the visitors towards the city. The present study used a mixed methods approach, incorporating a multimedia component that showcases various locations in the Lisbon region with open-ended questionnaires to gather the perspectives of the tourists and a closed-ended questionnaire that inquiries about the primary factors that attract visitors to Lisbon. This analysis employed graphical representations, including word clouds and graphics to explore the identified impressions. The research revealed a robust association between cultural, historical, and aesthetic variables and the choice of travel destination. Certain visual representations highlight the imperative of pursuing sustainable and responsible development to mitigate the potential for enduring degradation. This holds significance as certain images are linked to instances of environmental and social irresponsibility. The study also revealed that History and Heritage emerged as the most significant factors that attract individuals, followed by Cultural Attractions, Weather and Climate, Gastronomy, and Panoramic Views and Landscapes. A notable perception exists regarding the insufficiency of sustainability and eco-friendly practices, underscoring the necessity for targeted sustainability endeavours to promote responsible and sustainable development of tourism destinations. Indeed, additional research on the contrast of perception and reality at the location is needed to evaluate the picture provided to visitors. However, understanding tourist-relevant areas like Lisbon is a good foundation for advertising them, allowing various stakeholders to make authentic and valuable marketing decisions.

Author Biographies

Filipe Segurado Severino, Escola Superior de Hotelaria e Turismo do Estoril / CiTUR - Centro de Investigação, Desenvolvimento e Inovação em Turismo

Filipe Segurado Severino holds a PhD in Tourism, having completed his thesis in the field of events. He is a Post-Doctoral Scien>fic Research Fellow and a Professor in the Tourism field. He is also a scientific researcher of tourism, events, hospitality, leisure, event tourism, event management, tourist entertainment, contents tourism and Japanese popular culture.

Ana Gláucia Roque, Instituto Politécnico de Lisboa / Escola Superior de Hotelaria e Turismo do Estoril

Ana Gláucia Melo is a master degree fellow at Escola Superior de Comunicação Social (ESCS) - Instituto Politécnico de Lisboa, Portugal. Bachelor in Tourism Marketing and completing the Master in Tourism: Strategic Events Management at Escola Superior de Hotelaria e Turismo do Estoril (ESHTE), Lisboa, Portugal. Member of the SHIFT project research.

Margarida Cristina, Instituto Politécnico de Lisboa / Instituto Politécnico de Setúbal

Margarida Cristina is a master degree fellow at Escola Superior de Comunicação Social (ESCS) – Instituto Politécnico de Lisboa, Portugal. Bachelor in Marketing and completing the Master in Marketing Management at Escola Superior de Ciências Empresariais (ESCE) – Instituto Politécnico de Setúbal, Portugal. Member of the SHIFT Project research.

Zélia Raposo Santos, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL)

Zélia Raposo Santos, PhD in Information Management, is an Adjunct Professor at ESCS-IPL, and an Invited Associate Professor at Nova IMS. Specialising in market research, social media marketing, and consumer behaviour. With numerous articles published and active participation in research projects, she also serves as a reviewer for scientific journals.

Sandra Nunes, Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS)

Sandra Nunes is a Coordinator Professor at Higher School of Business Sciences, Polytechnic Institute of Setubal (ESCE/IPS). PhD in Mathematics, with a Specialization in Statistics. President of the ESCE/IPS Technical and Scientific Council. researcher at NovaMath, Nova University Lisbon research center.

Teresa Costa, Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS) / CiTUR - Centro de Investigação, Desenvolvimento e Inovação em Turismo

Teresa Costa holds a PhD in Management and developed her Post PhD at the USP. She is a coordinator professor at IPS. She is a researcher at CiTUR, an invited professor at several international universities where she collaborates in several masters and doctoral programs Her research has been published in several international journals.

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Published

2024-03-11