Tourism Through Pop Culture: A Conceptual Model Rooted in Japanese Cultural Events

Abstract

This paper examines the generalization of a conceptual model that positions emerging events featuring exotic popular content as catalysts for tourism development. Originally developed through an analysis of Japanese pop culture events, such as anime conventions, the model underscores the pivotal role of these cultural events in attracting international tourists and fostering cross-cultural engagement. The framework focuses on three core components: the relationship between tourism and events, the direct and indirect impacts on the host destination and the culture destination origin, and strategic communication and differentiation efforts that enhance a destination’s global appeal. To broaden the applicability of this model to other emerging cultural phenomena, five essential criteria are identified: cultural distinction and exoticism, the multiplicity of content catering to diverse demographic segments, authenticity in representing cultural narratives, the cultivation of personal connections through cultural themes, and the active participation of audiences in generating secondary content, such as cosplay or fan-produced media. These criteria, validated through the analysis of Japanese pop culture events, are critically examined for their potential application to other global cultural trends, with particular emphasis on South Korean pop culture. Through an in-depth case study of South Korean pop culture, the paper illustrates the adaptability of the model to other global cultural movements. K-pop events, noted for their exceptional fan interaction, digital engagement, and innovative performances, meet many of the established criteria, particularly in terms of cultural distinction and audience immersion. However, certain limitations in the diversity of cultural offerings at these pop events suggest opportunities for further development to fully realize the model’s potential across different cultural contexts. Finally, the paper discusses the strategic implications for tourism destinations, advocating that through robust digital strategies and the promotion of culturally distinctive events, destinations can effectively position themselves as prominent hubs for global tourism. The generalized model provides a practical framework for leveraging cultural events to boost destination visibility, foster cross-cultural appreciation, and stimulate long-term tourism growth.