Edtech Startups: Determining the factors involved in internationalisation

Authors

  • Keila Malca-Ramirez Business Faculty, Universidad Privada del Norte, Lima, Peru
  • Linda Marita Cruz-Pupuche Faculty of Business Sciences, Universidad Católica Santo Toribio de Mogrovejo, Chiclayo, Peru
  • Franklin Cordova-Buiza Research, Innovation and Social Responsibility Department, Universidad Privada del Norte, Lima, Peru https://orcid.org/0000-0002-7623-7472

DOI:

https://doi.org/10.34190/ecel.22.1.1946

Keywords:

entrepreneurship, , global business, exponential growth, Peru, Startups

Abstract

In the last 10 years, the connectivity of the human being with technology has become evident all over the world, we are in times of high use of technology in everyday life, as evidenced by the use of an Uber to study an online class with colleagues from other countries. Technology has led to the growth of education in Peru during the Covid-19 pandemic, which has allowed entrepreneurs to have a global perspective by creating enterprises in the education sector with a vision of scaling up to the foreign market. These startups are startups known as edtech startups. In this context, this research aims to determine the factors involved in the internationalisation of startups. The qualitative approach was used with a cross-sectional design based on in-depth interviews with experts and founders of this ecosystem, and a group of founders shared a success story of two startups selected for convenience. Networking and financing. Through innovation, strategies are applied in the startup processes to retain the consumer and obtain high recognition; networking helps to have contacts in all target countries, easy access in the selected market and financing allows sustainability in the market. It is concluded that these most relevant factors cooperate in the entrepreneurial ecosystem achieving a business model with high innovation and technology focused on improving education and at the same time entering the international market.

Author Biographies

Keila Malca-Ramirez, Business Faculty, Universidad Privada del Norte, Lima, Peru

Keila Malca Ramirez holds a Bachelor's degree in International Business and Administration from Universidad Privada del Norte (UPN). Specialized in SPM by the UP, she participated in the tax meeting-Sunat in 2022. Thanks to his passion for the world of international trade, today he works in areas of suplay change as an analyst in the Gloria Group.

Linda Marita Cruz-Pupuche, Faculty of Business Sciences, Universidad Católica Santo Toribio de Mogrovejo, Chiclayo, Peru

Marita Cruz Pupuche, has a master's degree in business administration and management from the Catholic university Santo Toribio de Mogrovejo, Peru; she developed an internship at the Pan American University of Mexico; she graduated with a degree in business administration. University research professor, consultant and thesis advisor

Franklin Cordova-Buiza, Research, Innovation and Social Responsibility Department, Universidad Privada del Norte, Lima, Peru

Franklin Cordova-Buiza is a doctoral candidate in Social and Legal Sciences at the University of Cordoba, Spain. Has a master's in Administration with a mention in business management from the Universidad Nacional Mayor de San Marcos, Perú, with Postgraduate Specialization in Marketing and Tourism Business Plans. University Professor, researcher and consultant; author of scientific articles related to tourism and marketing.

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Published

2023-10-31