The relationship of the change context with the resilience of hotels: Proposal for a Research Framework on Hotels during the Covid-19 crisis

Authors

DOI:

https://doi.org/10.34190/ecrm.21.1.287

Keywords:

uncertainty, environment, tourist industry, resilience, change management

Abstract

COVID-19 pandemic has brought many changes to the way that the tourist sector operates. Almost all of the tourist businesses are affected by the impact of the measures which were taken in order to deal with the effects of COVID-19. As a result there is high uncertainty on the internal and external environment that the management of tourist businesses would have to take into consideration. Indeed, the change context (internal and external environment) is unstable and this creates uncertainty. For this reason, this publication aims to develop a research framework which links the change context with the level of resilience of hotels during the COVID-19 crisis as well as the impact that this has on the performance. For this reason the paper recommends the use of Melián-Alzola et al (2020)’s research framework which is going to be enriched with the measure taken for COVID-19, which is its key contribution on the academia and the practitioners.

Author Biography

Nikolaos Trihas, Department of Business Administration and Tourism at the Hellenic Mediterranean University, Greece

Dr. Nikolaos Trihas holds a PhD in e-Tourism, a Master Degree (M.Sc.) in “Tourism Planning, Administration and Policy”, and a B.Sc. in Business Administration from the University of the Aegean, Greece. Currently, he is an Assistant Professor in the Department of Business Administration and Tourism at the Hellenic Mediterranean University in Greece, and a tutor at the Hellenic Open University, where he lectures courses on marketing, management and tourism.

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Published

2022-05-23