Using Social Media for government communications: A closer look at this popular communication outlet and it’s use in the local government sector.




Social media, Local Government, Strategy, Marketing


Social media can be a marketer’s dream with the ability to engage, collect research and communicate information quickly and to a large number of people. This is likely why so many businesses have jumped on board enjoying this communication outlet after seeing its popularity from a socializing aspect.  In recent years, we have found this mode of communication to begin gaining popularity in the government sector. Many politicians are using this platform to communicate, gain popularity and even gauge consumer response.  This paper takes an in-depth look at government communications and political use of social media focusing on a local government level. This paper explores some of the apprehensions with utilizing this platform and strategies to mitigate problems. Finally, this paper also looks at how to implement a social media policy for local governments that don’t currently employ a strategy.