Vol. 9 No. 1 (2022): Vol. 9 No. 1 (2022): 9th European Conference on Social Media

View Vol. 9 No. 1 (2022): Vol. 9 No. 1 (2022): 9th European Conference on Social Media

These papers represent the work of researchers participating in the 9th European Conference on Social Media 2022 (ECSM 2022).

ISBN: 978-1-914587-30-6

Published: 2022-04-28

Full Issue

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Editorial, Biographies and Review Committee

Editorial, Biographies and Review Committee

Dr Iwona Lupa-Wójcik
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Academic Papers

Netnography of Social Media Addresses on COVID-19

Vered Aharonson, Christos Karpasitis, Taliya Weinstein, Gershon Koral

1-6
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If you are late, you are Beyond help: Disinformation and Authorities in Social Media

Milla Alaraatikka, Pekka Koistinen, Miina Kaarkoski, Aki Huhtinen, Teija Sederholm

7-13
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“Smart” Psychological Operations in Social Media: Security Challenges in China and Germany

Darya Bazarkina, Darya Matyashova

14-20
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Using Social Media for government communications: A closer look at this popular communication outlet and it’s use in the local government sector.

Samantha Bietsch

21-25
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A Taxonomy for Higher Education Institutions To Tell Micro-Stories With Content Marketing

Charmaine Du Plessis

26-33
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How Non-profit Art Spaces in Hanoi, Vietnam, used Facebook to Communicate, Exhibit and Promote Art and Culture During the Closure of Physical Spaces

Emma Duester

34-40
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Applying social media for studying challenges of COVID-19 for students

Tiit Elenurm

41-47
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Online Hate Speech: User Perception and Experience Between Law and Ethics

Gregor Fischer-Lessiak, Susanne Sackl-Sharif, Clara Millner

48-56
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The contribution of SNS to social capital in times of restricted physical contact

Val Hooper, Tayla Duffy-Bregmen

57-64
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Beauty Influencers on Short Video Platform Kwai: The Postfeminist Media Culture in Rural China

Mingyi Hou

65-73
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Community Management on Facebook: How to Solve Problems with Negative Reactions and Comments from Groundswell?

Igor, Vladimíra Jurišová

74-81
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Communicating Eco-Friendly Products on the Social Network Facebook and Groundswell Management

Peter Krajčovič

82-87
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Is TikTok a public sphere for democracy in China? A Political Economy Approach

Hui Lin

88-94
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Social Networks Clothes Shopping and the Influence of Brand Image and Perceived Benefits on Purchase Intention

Paula Lopes, Rosa Rodrigues, Miguel Varela

95-102
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The impact of music on the effectiveness of Facebook ads

Iwona Lupa-Wójcik

103-110
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Who wants to grow old in Welfare Sweden?

Jasmina Maric

130-136
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Creating Sentiment Dictionaries: Process Model and Quantitative Study for Credit Risk

Aaron Mengelkamp, Kevin Koch, Matthias Schumann

121-129
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A Different type of Influencer? Examining Senior Instagram Influencers Communication

Sandra Miranda, Ana Cristina Antunes, Ana Gama

130-136
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I love to hate!: the racist hate speech in social media

Sandra Miranda, Fábio Malini, Branco Di Fátima, Jorge Cruz

137-145
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Activation of the groundswell in the segment of bicycle manufacturers

Peter Murar, Michal Kubovics

146-155
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The Level of Social Media Addiction of Y and Z Generation in North Cyprus

Nuran Öze, Sonuç Zorali

156-163
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Terminology Management for Social Media Communication During Covid 19 Pandemic: A Case Study with a Portuguese Higher Education Institution

Susana Pinto, Célia Tavares, Manuel Moreira da Silva

164-172
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Roma Cultural Influencers: Social Media for Identity Formation

Márton Rétvári, Lajos Kovács, Andrea Kárpáti

173-178
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Social Media about Grandparents as Childcare Providers: Evidence from Russian Region

Daria Saitova

179-185
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Racialised Digital Dating Experiences of Mobile Dating Application Users

Maureen Tanner

186-193
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Regulation of social media intermediary liability for illegal and harmful content

Murdoch Watney

194-201
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E-MINT: A Gamified App for Empowering Parents in Their Role as STEM Gatekeepers

Thomas Wernbacher, Sabine Zauchner, Natalie Denk, Alexander Pfeiffer, Simon Wimmer, Martin Hollinetz, Jörg Hofstätter, Margit Ehardt-Schmiederer

202-210
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Linguistic Characteristics of Social Media Messages Spreading across Geographic and Linguistic Boundaries

Xinchen Yu, Jeremy Boy, Rene Clausen Nielsen, Lingzi Hong

211-218
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Communication of Slovak eco-innovation companies with social media users

Michal Kubovics, Anna Zaušková, Simona Ščepková

219-227
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PhD Papers

Virtual Communities of Practice for Research Postgraduate Students: Determining Needs and Reducing Isolation

Jenna Barry, Dr Niall Corcoran

229-236
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Flagging Controversies: The effect of flagging mechanisms on Zhihu platform

Chen Li

237-246
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Political discourse in the knowledge economy: edutainment as a genre

Xuefei Tang

247-255
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Police_hu as a best practice: Online reputation management of the Hungarian Police on Instagram

Erna Uricska

256-264
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Masters Papers

Social Media Analysis and Strategic Recommendations for a Non-Profit Organization in Germany

Franziska Giersemehl, Daniel Michelis, Stefan Stumpp

266-275
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Work In Progress Papers

YouTube as a source of educational content in teenagers’ learning practices

Zinaida Adelhardt, Thomas Eberle

277-279
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Youth Participation and Social Media Potentials and Barriers

Susanne Sackl-Sharif, Eva Goldgruber, Lea Dvoršak, Sonja Radkohl

280-283
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Contextual Factors behind Audience Engagement Behaviours of YouTube Vloggers: A Case Study

Hantian Zhang

284-287
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Late Submissions

The Dissemination of fake news on social media: A demographic analysis of audience involvement

Tolulope Kayode-Adedeji, Dr Nwakerendu

289-297
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Ecological products and the role of influencers and greenfluencers in their promotion

Matej Martovič, Martin Klementis

298-306
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