Ecological products and the role of influencers and greenfluencers in their promotion

Abstract

Ecological themes are becoming a new phenomenon of the 21st century. More and more people are aware of social responsibility and the impact of their behavior on the environment. The aim of this paper is to analyze green energy in the offer of electricity providers. The analysis deals with the involvement of influencers and greenfluencers in the campaigns of electricity providers. It is the influencers and greenfluencers that can reach the right target group that has an ecological mindset. The question is whether the involvement of influencers and greenfluencers in green energy campaigns is effective. The aim of the paper is to find out how effective are green energy campaigns in Slovakia on the basis of an analysis. To do that, the paper used the social media measurement and reporting tool Zoomsphere.