Integrating Social Media in Library Services within Higher Education Institutions: A Systematic Review

Abstract

This study examines how academic libraries integrate social media to enhance engagement and service delivery. Using the PRISMA methodology, a systematic review of literature from 2010 to 2024 was conducted across Scopus, Academic Search Ultimate, Web of Science, ERIC, and Google Scholar. The PICO framework guided the inclusion criteria, focusing on peer-reviewed studies evaluating the impact of social media on library services. A total of 20 studies were analysed, revealing that social media significantly enhances real-time communication, increases resource accessibility, and fosters interactive user engagement. However, challenges such as privacy concerns, institutional policies, and inconsistent adoption strategies were also identified. This review highlights best practices for effective social media integration in academic libraries and provides recommendations for future implementation. The findings contribute to the growing body of research by offering a consolidated evaluation of social media strategies in higher education libraries, informing both practitioners and policymakers