Vol. 12 No. 1 (2025): Proceedings of the 12th European Conference on Social Media- ECSM 2025

These are the Proceedings of the 12th European Conference on Social Media (ECSM 2025)

E-Book ISBN: 978-1-917204-39-2
E-Book ISSN: 2055-7221
Book version ISBN: 978-1-917204-38-5
Book Version ISSN: 2055-7213
Published by Academic Conferences International LimitedReading, UK

Published: 2025-06-05

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Academic Papers

Social Media and LGBTQ+ Experiences in the Aftermath of the 2023 Turkey-Syria Earthquake: A Case Study of Kaos GL

Nermin Alkan, Canan Dural Tasouji

1-10
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Bias in Personalized Social Media Content: Impact on Romanian Generation Z Decision Making

Monica Wolff, Cella Buciuman

11-19
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The Relationship between Incivility and Negative Emotions in Conversations about Immigrants on Reddit

Joana Milhazes-Cunha, Luciana Oliveira

20-29
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Community Autonomy and Centralised Governance: A Textual Case Study Of The Reddit API Virtual Sit-In

Charmaine Du Plessis

30-37
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X Marks the Spot: An Examination of X and Its Transformation from Twitter

Marc Dupuis, Sophia Long

38-46
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Unlocking Employee Engagement: Key Drivers for Participation in Corporate Influencer Programs on LinkedIn

Carolin Durst, Julian Steigerwald, Johannes Haehnlein

47-55
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Image Content Analysis of Egyptian Athletes Visual Self-Presentation Strategies on Instagram

Jailan El-Bous

56-64
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Stories of #EndSARS: Applying Social Network Analysis through a Postcolonial Framework

Godswill Okwuchukwu Ezeonyeka, Abhiram Anand Thiruthummal, Sarah Kate Merry

65-73
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Scroll, Share, Sustain: The Impact of Social Media on Social and Environmental Sustainability

Ifeoluwapo Fashoro, Banu Hatun Sarikaya, Christian Kücherer

74-86
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Fascism and Paranoia in the Market of Information

Yasmin Gasimova

87-93
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Social Media and Enterprise Password Reuse Problem: Password Security Guidelines for Manufacturing Enterprises

Georgia Barnard, Tapiwa Gundu

94-100
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Digital Anti-Rationalism: Understanding the Alignment of Vitalism, Social Media, and Right-Wing Messaging

Brady Hammond

101-107
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Microintervention Strategies on Social Media to Protect Women's Body Image: A Review & Future Research Directions

Mehruba Shabaab Haque

108-116
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Risks of Harm through Social Media Use: Scams and How Users Respond

Val Hooper

117-124
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Co-Creation as a Success Factor: Enhancing Customer Loyalty trough Social Network Engagement

Marco Inderhees, Ralf Spiller

125-131
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Transforming Social Media Usage Paradigms Among Millennials: Analysing Preferences, Behaviours, and Strategic Implications

Peter Krajčovič

132-140
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Impact of AI in Social Media: Addressing Cyber Crimes and Gender Dynamics

Shreyas Kumar, Anisha Menezes, Gauri Agrawal, Nishika Bajaj, Meenakshi Naren, Sukrit Jindal

141-148
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Dimensions of Youth Interaction on TikTok: Exploring Creativity, Multimodality, and Digital Literacy

Pilar Lacasa, Nerea Rubio-López , Mitsuko Matsumoto, Alicia Hernando

149-157
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Who’s Afraid of the Big Bad Lurker? Lurking, AI, and Social Media Literacies

Andrew McWhirter

158-165
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Motivations and Consumption Patterns on TikTok among Higher Education Students

Salomé Morais, Cláudia Lopes, Teresa Gouveia, Rui Raposo

166-176
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Impact of TikTok Usage on Higher Education Students: Addiction, Flow State, and Sense of Belonging

Cláudia Lopes, Nídia Salomé Morais, Rui Raposo, Teresa Gouveia

177-184
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Integrating Social Media in Library Services within Higher Education Institutions: A Systematic Review

Edmont Pasipamire

185-193
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Linked Resources in Debates About the German Network Enforcement Act on Twitter

Caio Mello, Jens Pohlmann, Karin León Henneberg

194-204
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Co-creation and Social Media in Public Policy Development

Maria-Magdalena Popescu

205-213
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Impact of Humanized and Humorous Content on Social Media for Brand Metrics

Joaquim Pratas, Ana Sofia Gonçalves

214-221
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Beyond Content: Social Media Interfaces as "Texts" in Critical Media Literacy

Caroline Robbeets, Jerry Jacques

222-229
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Truth, Lies, and Algorithms: Interdisciplinary Pedagogical Strategies for Media Literacy

Kristi Girdharry, Kerry E. Rourke

230-239
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Do Food-Related Social Media Content Influence Dietary Habits Among Young Adults? An Empirical Examination

Aditi Sadavarte, Pranav Raj

240-246
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How Destination Familiarity Impacts on Word of Mouth of Tourist Destinations: The Moderation Effects of Social Media Engagement

Sara Santos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo, Luciana Pessoa

247-256
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Influence of Social Media Platforms on the Purchase Decisions of Luxury Apparel

Fiza Shiadh, Pranav Raj

257-264
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Factors Influencing Purchase Intention on Social Commerce – A Preliminary Study

Ricardo Afonso Soares, Iviane Ramos de Luna, Gisela Ammetller

265-273
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Media Modalities and the Spread of Fake News: Diagnosticity and Involvement Effects

Anat Toder Alon, Ilan Daniels Rahimi, Hila Tahar

274-281
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The 10-Year Shift: How AI Reshaped Social Media from 2014 to 2024

Nazime Tuncay

282-291
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Developing and Validating the AI-SMEQ: Measuring the Effects of Artificial Intelligence on Social Media Users

Nazime Tuncay

292-301
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Cross-Platform Content Strategies on Social Media: A Case of Body Positivity Advocate Tess Holliday

Yun Wang

302-309
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Evaluating the Different Approaches to Social Media Regulation and Liability

Murdoch Watney

310-316
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Memetic Election Cycles in US Presidential Campaigns

Bradley Wiggins

317-324
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Audience Engagement on YouTube: A Merge of Consumer and Media Engagement

Hantian Zhang

325-332
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PhD Papers

The Power of Storytelling in Product Placement of TikTok’s Short-Form Content: A qualitative study

Anh Dao Kim

334-340
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A Representation of AI Technology in Turkish News Media and YouTube Journalism

Mahmut Burak Atasever

341-349
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Exploring Influencer Burnout through Trans-Parasocial Relationships in the Age of Commercialised Social Media

Anthony Emebo

350-355
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International Students: Challenges, Social Media Use, and Adaptation

Zahra Falahatpisheh

356-363
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Feminism, Sustainability, and Social Media Shaping Beauty Industry

Mehruba Shabaab Haque

364-373
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Social Comparison and Inverted Male Gaze in Marketing: An Exploratory Study of Gay Male Instagram Users’ Reasons for Stopping and Holding the Scroll

Glenn Mehta

374-381
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Emotional Triggers and Cognitive Manipulation in Romanian Social Media: A NLP Analysis

Stefania - Elena Stoica

382-391
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Work In Progress Papers

The Social Life of ChatGPT: Insights From TikTok

Tess Ulrich

393-396
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Dehumanisation in Russian and Ukrainian Telegram in 2022: Strategic vs. Reactive approaches

Elizaveta Chernenko

397-401
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Intermedia Agenda-Setting at the Network Level: Turkish Women's Volleyball Team in Media and Instagram

DILEK MELIKE ULUÇAY, Gizem Melek

402-405
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Framing the Fallout: AI-Generated Visual Disinformation and the Fukushima Wastewater Narrative on Chinese Social Media

Yu Xiang

406-410
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Late Submissions

A Discourse Analysis of AI Narratives in Spanish Speakers' Social Media Platforms

maria loreto urbina montana, Camila Buzzo

412-419
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Language Management Theory: A Device to Control Social Media effects on Language Usage- A South African Context

Kganathi Shaku

420-427
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