Impact of AI in Social Media: Addressing Cyber Crimes and Gender Dynamics

Abstract

Integrating artificial intelligence (AI) in social media has transformed digital interactions, enhancing content
moderation, user experience, and security. However, this evolution has also introduced significant cybersecurity risks,
particularly gender-based cybercrimes, algorithmic bias, and privacy violations. This paper examines AI’s dual role in
mitigating and exacerbating cybercrimes on social media, focusing on gender dynamics and ethical concerns. It explores AIpowered
moderation tools, their effectiveness in detecting harmful content, and the unintended consequences of
algorithmic bias. Additionally, it highlights how AI-driven misinformation and deepfake technology contribute to online
exploitation. The study evaluates regulatory frameworks, ethical AI deployment, and policy interventions aimed at reducing
algorithmic discrimination and strengthening digital safety. By analyzing both technological advancements and systemic
vulnerabilities, this research proposes strategies for fostering a safer, more equitable online environment. Beyond content
moderation, AI significantly impacts user behavior and information dissemination. Algorithmic personalization can reinforce
echo chambers, exacerbate polarization, and contribute to the virality of harmful content. Cybercriminals leverage AI for
advanced phishing attacks, automated disinformation campaigns, and deepfake-based fraud, requiring adaptive security
measures. The paper also discusses emerging policy frameworks that balance AI innovation with accountability, advocating
for an interdisciplinary approach involving policymakers, technologists, and civil society. The findings underscore the need
for transparent AI governance, improved dataset diversity, and a hybrid human-AI approach to content moderation.
Ultimately, this paper emphasizes the importance of ethical AI design and proactive intervention to ensure AI-driven social media platforms serve as tools for protection rather than harm.