Enhancing Postgraduate Research Success via Co-Created eLearning in Open University MBA Programs

Authors

DOI:

https://doi.org/10.34190/ecel.24.1.3715

Keywords:

eLearning, co-creation, design thinking, peer-to-peer coaching, distance education, postgraduate research

Abstract

Distance learning postgraduate programs continue to struggle with supporting research activities of their students. Geographical dispersion, limited contact, and diversified learners' needs tend to hamper research progress, increase completion time, and intensify student isolation. In response to these concerns, this research created, introduced, and assessed an innovative, collaboratively designed eLearning support program for an MBA program of a Thai open university. Guided by a user-centered design thinking methodology, the project facilitated active co-creation by students and faculty from the outset, including needs identification and iterative development. The resulting integrative system bridged formal academic support and informal peer education. The system integrates several key components: self-paced Moodle eLearning modules for core research topics, synchronous Microsoft Teams sessions for individual advisor guidance, and Line application-based peer mentoring. These elements collectively aim to foster collaboration and reduce student isolation. Pilot testing yielded strong initial results with substantially greater on-time graduation rates than prior cohorts and high student satisfaction levels. Qualitative results also showed more collaboration and less academic isolation; peer-to-peer communication through Line was particularly useful for building community. These results validate the utility of this student-centered, co-creative design thinking process for meeting student needs and creating a positive learning environment. This study provides a replicable and empirically validated model using linked, technology-facilitated methods to build research training and stimulate student success across a variety of distance learning environments.

Author Biography

Narubodee Wathanakom, Sukhothai Thammathirat Open University

Dr Narubodee Wathanakom is an assistance professor at Sukhothai Thammathirat Open University, Thailand. He received his PhD in Educational Technology and Communications from Chulalongkorn University. He had more than 20 years of experiences as a marketing director in multinational companies e.g. General Mills Southeast Asia, Abbott Laboratories, and S.C. Johnson & Son. He is currently a member of the management executive at the school of management science and was an Assistant to President at his university responsible for corporate communications and marketing. His main research areas are in digital marketing, SEM in marketing, consumer behaviour, digital knowledge management, and educational technology in business administration.

Downloads

Published

2025-10-17