Review of Influencer Impact on Youth: Media Literacy, Consumer Behavior, and Critical Thinking

Abstract

This literature review offers a comprehensive examination of current research on the influence of social media influencers on children and adolescents within the digital environment. It focuses on three core areas: the development of media literacy, the formation of consumer behaviour, and the capacity of young users to identify manipulative techniques and informational bias. Drawing on a wide range of scholarly sources, the review explores how influencers shape the values, attitudes, and decision-making processes of young social media users. Special attention is given to the subtle, emotional, and often elusive nature of this influence, which contributes to its effectiveness while simultaneously amplifying potential risks. The analysis highlights the role of influencers in the construction of digital identity and in shaping young people's perceptions of and engagement with commercial content.

The findings provide a theoretical foundation for future research in media education and inform the development of educational interventions designed to promote digital well-being and media resilience among younger generations.

influencers, social media, media literacy, consumer behavior, digital identity, critical thinking, review