Reimagining Business Educators: Leveraging Generative AI for Enhanced Teaching

Authors

  • Joanne Chi-hang Tsoi Oslo Business School, Oslo Metropolitan University
  • Karl Joachim Breunig Oslo Business School, Oslo Metropolitan University, Oslo, Norway https://orcid.org/0000-0001-5955-3943

DOI:

https://doi.org/10.34190/ecmlg.21.1.4079

Keywords:

Generative AI, Educators, Business Schools, Higher Education, Human-machine collaboration, Academic work processes

Abstract

Generative AI (GAI) is rapidly transforming the work processes of academic staff of higher education institutions (HEIs). Previous study focused on students’ use of GAI but the impact of GAI on faculty remains underexplored, especially in business schools in which there is a strategic importance in fostering innovation and developing future leaders. The integration of Generative AI tools, such as ChatGPT, is revolutionizing how business educators carry out their work in business schools. This paper presents a scoping review of a structured literature search identifying a core canon of recent articles addressing how GAI is changing the work conducted in business schools of Higher Educational Institutions. Literature searches were conducted in Web of Science (WoS) and Education Resources Information Centre (ERIC) databases from 2019 to 2024, using tailored search terms encompassing GAI, academic staff, business education and HEIs. A total of 502 articles were identified, with 211 from WoS and 291 from ERIC. After several stages of manual screenings, 15 final articles were obtained for this scoping review. The findings of the analysis reveal that GAI tools have integrated in the four major teaching work processes in business education: Curriculum Design, Pedagogical Methods, Student Engagement and Interaction and Assessments. In addition, the study surprisingly figured out that much less emphasis was given to the research side of the duties of academic staff.  Our findings suggest that, under the human-GAI collaboration in teaching work processes in business schools, the role of educators have changed to be: Quality Controller, Scenario Facilitator, Strategic Mentor and Ethical Gatekeeper for the four major teaching work. Future research should focus on discipline-specific study, empirical evaluations of teaching work processes at tool-specific level, and in different cultural context. More research should also be conducted on researching work processes and institutional administration. This study contributes to the discourse of digital transformation and the potential of human-GAI collaboration in higher education.

Author Biographies

Joanne Chi-hang Tsoi, Oslo Business School, Oslo Metropolitan University

Joanne Tsoi is a PhD fellow in “Strategy, Innovation and Marketing” department of the Oslo Business School, OsloMet. Her research is about the usage of Generative-AI, human-AI collaboration, and strategy in different institutions. Joanne also has years of work experience in managing brand and marketing strategies for different world-leading organizations.

Karl Joachim Breunig, Oslo Business School, Oslo Metropolitan University, Oslo, Norway

Karl Joachim Breunig, PhD, is a full professor of strategic management at the Oslo Business School, Oslo Metropolitan University – OsloMet.  His research concentrates on the interception of strategy and innovation theory and involves topics such as service- and business model innovation as well as digitalization in knowledge intensive firms.

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Published

2025-11-04

Issue

Vol. 21 No. 1 (2025): The Proceedings of the 21st European Conference on Management Leadership and Governance, ECMLG 2025

Section

Academic Papers