A Phantasmagoria: Does Learning and Development Support Organizational Performance?

Authors

  • Hester Nienaber Unisa
  • Richard G McNeill

DOI:

https://doi.org/10.34190/ecmlg.22.1.4991

Keywords:

Aligning L&D and organizational performance, Organizational strategy, Customer value, Integrated employee competence measurement, L&D investments in employee competence, Exploratory survey

Abstract

Background: Organizational leadership authorizes significant investments in Learning and Development (L&D) to align and develop employee competence with strategy execution to accomplish organizational performance. Nonetheless, strategy execution fails – endangering the well-being of organizations, their employees, customers, and society. Research reports a persistent problem, namely, the absence of suitably competent employees to execute strategy – a phantasmagoria that demands examination. As part of a larger study, this paper reports on organizations’ investments in employee competence development by aligning L&D and effective strategy execution to accomplish organizational performance. Our research question was: “How do organizations align L&D with effective strategy execution to manage organizational performance?” Limited empirical information on the topic compelled an exploratory approach. To gain understanding, we combined literature on strategy, L&D, and operations into a comprehensive integrated conceptual framework (Figure 1). Figure 1 clearly demonstrates how employee competence aligns with effective strategy execution to accomplish organizational performance. Figure 1 served as the basis for our exploratory online survey, which collected extensive standardized data from a purposively selected sample. Responses met norms for exploratory surveys and trustworthy criteria. We descriptively analyzed the data. The findings suggest a feckless L&D and organizational strategy alignment, which returns performance shortfalls. Responses to an open-ended question revealed that respondents neglected customer value, the core rationale for an organization’s existence and essence of strategy. Consequently, no amount of L&D expenditure would align or develop employee competence to create and deliver customer value. Contribution: Our conceptual framework unambiguously aligns L&D and organizational performance – an idiosyncratic contribution. Our framework propels leadership to rethink L&D and practically craft an effective strategy based on customer value. The cross-sectional design limits generalizations. We recommend further studies to permit generalizations.

Author Biographies

Hester Nienaber, Unisa

Hester Nienaber (DCom, Unisa) has retired from the Department of Operations Management. Hester is still an active researcher on ‘shaping a competitive advantage by unlocking human competence’ to ensure organizational performance. Hester publishes in peer-reviewed outlets, serves as a peer reviewer for academic papers, and has won several awards.

Richard G McNeill

Richard McNeill (Ed.D., ASU) is a professor of marketing, sales, strategic management, and leadership at NAU, Flagstaff, Arizona. He has extensive practical experience in hotel B2B sales/marketing. Richard publishes in peer-reviewed outlets, serves as a peer reviewer for hospitality academic journals, and has won several best conference paper awards.

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Published

2026-10-26