Success factors to promote innovative behavior in organizations


  • Natineeporn Rattanawichai Technopreneurship and Innovation Management Program, Chulalongkorn University, Bangkok
  • Mongkolchai Wiriyapinit Faculty of Commerce and Accountancy, Chulalongkorn University, Bangkok
  • Jintavee Khlaisang Faculty of Education, Chulalongkorn University, Bangkok



Knowledge sharing, Self-efficacy, Problem-solving capacity, Collaborative skill, Innovation culture, Organizational supportiveness, Learning culture, and Executive leadership


Innovative behavior in organizations have been practiced in many countries but the success factors are not well established in Thailand. The primary objective of this study was to identify and confirm the success factors in Thailand. The sample included 500 peoples who were observed in automotive industry. Confirmatory factor analysis (CFA) indicates a good fit of a eight-factor model to the observed data. The CFA construct revealed eight success factors to promote organization’s innovative behavior in Thailand, including Knowledge sharing (KS), Self-efficacy (SE), Problem-solving capacity (PS), Collaborative skill (CS), Innovation culture (IC), Organizational supportiveness (OS), Learning culture (LC), and Executive leadership (EL). The results show that Knowledge sharing, Organizational supportiveness, Innovation culture and Self-efficacy are statistically important as influencer to promote innovative behavior in organizations. This paper proposes guidelines for the promotion of organization’s innovative behavior in relation to the Thailand context.